Category Archives: Marketing Examples

Become Customer Outcome Focused

In this these videos, we’ll look at some typical Company Outcome Focused ads and then move on to what Customer Focused Ads look like and how to use them in your business.

For best results, make sure you watch these videos in HD and full screen.

Video 1 – Typical Company Outcome Focused Ads

In this video, I show you examples of the typical ‘Company Outcome Focused’ ads we see most businesses using. These ads used to work OK, but these days people are so sick of being marketed to, they are pretty much invisible to everyone.

Video 2 – Accounting Firm Ad Case Study

In this video I show you an ad from an Accounting firm that breaks all the rules because it is totally focused on the outcome and the results new clients can expect when they change Accountants.

Video 3 – Real Estate Agent Case Study

In this video we look at the stark difference between a Company Outcome Focused ad for a real estate agent and what a Customer Focused Ad looks like.

Video 4 – Water Carrier Ad Case Study

This video shows how an example of how you can use Customer Outcome Focused marketing for even the most mundane businesses.

Video 5 – Customer Outcome Focus Using Email

Here’s an example of how you can use Customer Outcome Focused marketing in your email marketing to massively increase your response rates (and sales).

Video 6 – A Company Outcome Focused Website

In this video, we look at a typical Company Outcome Focused website and discuss the range of things they are doing wrong if they want to convert more of their visitors into clients.

Video 7 – Changing To A Customer Outcome Focused Website

Here you’ll see some examples of Customer Outcome Focused websites so you can model your own website on best practice. Using this style of website will give you a huge advantage over your competitors who are still talking all about themselves, how good they are, and what they sell.

You can see find out more about Jeff Walker and his famous Product Launch Formula here.

Here’s the link to Lewis Howe’s site.

If you’d like to talk about how I can create a customised marketing campaign specifically for your business, just let me know a little about what you’ve got going on by completing this short form.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Never Use ‘One And Done’

In this lesson, we look at how you can avoid “One and Done” marketing and what you should be doing instead.

For best results, make sure you watch these videos in HD and full screen.

Video 1 – Don’t Use One And Done Marketing

Video 2 – Don’t Use One And Done Marketing Pt 2

You can download the Ad examples from this module from the Examples page.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Avoid ‘Will You Marry Me’ Marketing

In this video, I explain what “Will You Marry Me” marketing is and why you should avoid it if you want to maximise the sales and profits of your business.

For best results, make sure you watch this video in HD and full screen.

You can download the Ad examples used in the program from the Examples page.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Make All Of Your Marketing Valuable

In this lesson, we look at why your “Marketing Should Be Valuable In And Of Itself”, and some simple tactics you can use to quickly create and distribute incredibly valuable content that positions you as a celebrity/authority in your marketplace, and the only logical choice when it comes to purchasing the kinds of products and services you sell.

For best results, make sure you watch these videos in HD and full screen.

Make Your Marketing Valuable 1

Make Your Marketing Valuable 2

Make Your Marketing Valuable 3

You can download the Ad examples from this this program from the Examples page.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Don’t Sell ‘Products & Services’

In this first video, we’ll look at why you should rarely mention your product or service in your advertising, and what you should be selling instead.

For best results, make sure you watch these videos in HD and full screen.

Video 1 – Don’t Sell Products And Services

And in this video, I sum up the 5 Rules for you, and give you some thoughts on putting what we’ve covered into action in YOUR business…

Video 2 – Summary And Your Next Steps

You can download the Ads and marketing examples from this program (and lots of other goodies) from the Examples page.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Bonuses

I hope you enjoy these bonus videos!

The Magic 2 Line Email

In this bonus video, you’ll discover The Magic 2 Line Email that’s great for reviving those leads you thought were gone forever.

The 7 Step Business Growth Formula

In this video, you’ll learn my simple 7 Step Business Growth Formula. You can use these 7 steps in sequence to grow your business safely as far as you’d like to go.

The 10X Email Case Study

In this short Webinar replay, you’ll see how an Accounting firm was able to generate a 10X increase in their email response by making one small change in their strategy.

You can download a copy of the complete email sequence used in this campaign to use in your own business by visiting this page.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Selling Strategies

In this series, you’ll learn some simple strategies you can start using right away to sell more of your products and services to your existing customers more often.

For best results, make sure you watch these videos in HD and full screen.

1 – Selling More To Existing Customers Using Customer Activation/Reactivation

Reactivating past customers who haven’t purchased from you in a while is one of the easiest ways to generate a quick AND ongoing boost to your sales.

In this video, you’ll get a word for word script of the email you can send to reactivate a nice percentage of former customers, AND make additional sales from prospects who haven’t purchased from you yet.

If you’d like me to create a customised version of this high converting Customer Activation/Reactivation campaign for your business, let me know a little about what you’ve got going on by completing this short form.

2 – Selling More To Existing Customers Using Upsells

Here’s a simple system for integrating upsells into every sale you make in your business

3 – Selling More To Existing Customers By Using Simple Surveys

In this video, you’ll learn how to use simple surveys to find out exactly what your customers want you to sell them, and how to do it

4 – A Very Simple Example Of How To Do A Joint Venture With A Related Business

In this short video, you’ll learn how you can parter up with other businesses with related but non-competitive products and do joint promotions to increase everyone’s profits while providing a great service to your customers.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

Marketing Examples

Here’s where you can download some of my most popular downloadable ‘Lead Magnets’ so you can model your own on what’s worked before.

You’ll find examples of Reports, White Papers, Cheat Sheets and Quick Start Guides. To download the PDF’s, simply “Right Click” on the files below and save them to your computer.

Enjoy!

The Simple Secret To Getting All The Customers You’ll Ever Want

How to sell your home quickly for the highest possible price

How To Create The PERFECT Lead Magnet

Quick Start Guide – How To Grow Your Sales In 4 Easy Steps

Quick Start Guide – 4 Steps To Doubling Your Email Open Rate

The New Client Attraction Formula

7 Ways To Get More Leads From The Traffic You Get

Cheat Sheet – The Fast Email Formula

How To Write An Insanely Profitable Email Sequence

How To Optimize Your Profits In 7 Simple Steps

How To Bring More Customers Into Your Business Every Week

17 Simple Ways To Increase Your Prices WITHOUT Losing Any Sales

38 Ways To Sell More Often To Your Existing Customers

The ‘Magic’ 10 Word Email Formula That Revives Lost Leads…

Want some help creating the perfect Lead Magnet for your business? Let me know a little about what you’re up to by completing this enquiry form, and I’ll get back to you with some suggestions and ideas.

Please Note: Completing the form above does not obligate you to use my services in any way.

Great Marketing Case Studies & Examples

In this Case Studies Area you’ll find more examples of how to use marketing that follows our 5 Golden Rules in your business.

For best results, make sure you watch these videos in HD and full screen.

Case Study 1 – Yvonne Allen Dating Ad

Here’s an incredibly well written ad for a business in the dating and matchmaking niche. It complies with all of the 5 rules of new marketing, and ran for several weeks in a major Australian newspaper

Case Study 2 – LJ Hooker Letterbox Drop

In this case study, you’ll see the stark difference between Company Focused Marketing and Customer Focused Marketing

Case Study 3 – Luv-A-Duck TV Commercial

In this video, we take a look at a very well done example of Customer Outcome Focused Marketing

Case Study 4 – Stark Marketing Examples In The Mattress Market

In this case study, you’ll see a stark example of two polar opposite marketing techniques. One is completely Company Outcome Focused, the other is a great example of Customer Outcome Focused marketing

Case Study 5 – Financial Strategist

In this case study, I do a review of an advertisement for the son of a client who’s just going out on his own.

Case Study 6 – Candida Survey Site Review

In this case study, I do a review of a friend’s site where he’s asking people to take a short survey to classify them into the correct prospect groups. I recommended some changes to the wording of the page to change it from Company Outcome Focused to Customer Outcome Focused. Here’s the results:

Want some help creating more effective marketing campaigns for your business? Let me know a little about what you’re up to by completing this enquiry form, and I’ll get back to you with some suggestions and ideas.

Please Note: Completing the form above does not obligate you to use my services in any way.

If you have any questions or comments about anything you’ve seen in these case studies, please let me know by using this contact form.