In this Case Studies Area you’ll find more examples of how to use marketing that follows our 5 Golden Rules in your business.

For best results, make sure you watch these videos in HD and full screen.

Case Study 1 – Yvonne Allen Dating Ad

Here’s an incredibly well written ad for a business in the dating and matchmaking niche. It complies with all of the 5 rules of new marketing, and ran for several weeks in a major Australian newspaper

Case Study 2 – LJ Hooker Letterbox Drop

In this case study, you’ll see the stark difference between Company Focused Marketing and Customer Focused Marketing

Case Study 3 – Luv-A-Duck TV Commercial

In this video, we take a look at a very well done example of Customer Outcome Focused Marketing

Case Study 4 – Stark Marketing Examples In The Mattress Market

In this case study, you’ll see a stark example of two polar opposite marketing techniques. One is completely Company Outcome Focused, the other is a great example of Customer Outcome Focused marketing

Case Study 5 – Financial Strategist

In this case study, I do a review of an advertisement for the son of a client who’s just going out on his own.

Case Study 6 – Candida Survey Site Review

In this case study, I do a review of a friend’s site where he’s asking people to take a short survey to classify them into the correct prospect groups. I recommended some changes to the wording of the page to change it from Company Outcome Focused to Customer Outcome Focused. Here’s the results:

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