Great Marketing Case Studies & Examples

In this Case Studies Area you’ll find more examples of how to use marketing that follows our 5 Golden Rules in your business.

For best results, make sure you watch these videos in HD and full screen.

Case Study 1 – Yvonne Allen Dating Ad

Here’s an incredibly well written ad for a business in the dating and matchmaking niche. It complies with all of the 5 rules of new marketing, and ran for several weeks in a major Australian newspaper

Case Study 2 – LJ Hooker Letterbox Drop

In this case study, you’ll see the stark difference between Company Focused Marketing and Customer Focused Marketing

Case Study 3 – Luv-A-Duck TV Commercial

In this video, we take a look at a very well done example of Customer Outcome Focused Marketing

Case Study 4 – Financial Strategist

In this case study, I do a review of an advertisement for the son of a client who’s just going out on his own.

Case Study 5 – Candida Survey Site Review

In this case study, I do a review of a friend’s site where he’s asking people to take a short survey to classify them into the correct prospect groups. I recommended some changes to the wording of the page to change it from Company Outcome Focused to Customer Outcome Focused. Here’s the results:

Want some help creating more effective marketing campaigns for your business? Let me know a little about what you’re up to by completing this enquiry form, and I’ll get back to you with some suggestions and ideas.

Please Note: Completing the form above does not obligate you to use my services in any way.

If you have any questions or comments about anything you’ve seen in these case studies, please let me know by using this contact form.

Discover The 7 Step Business Growth Formula

In this video, you’ll learn my simple 7 Step Business Growth Formula. You can use these 7 steps in sequence to increase the sales and profits of your business quickly and safely with very little risk or downside.

If you’d like to talk about how I can create a customised marketing campaign specifically for your business, just let me know a little about what you’ve got going on by completing this short form.

Please Note: Completing this form does not obligate you to use any of my services in any way, and everything you share will remain strictly confidential.

And if you have any questions or comments about anything you’ve seen in these videos, please let me know by using this contact form.

How To Write A Profitable Advertisement

Here’s a very well written ad for a business in the dating and matchmaking niche. It complies with all of the 5 rules of new marketing, and ran for several weeks in a major Australian newspaper.

You’ll see how this ad also follows many of Blair Warren’s persuasion principles perfectly…

If you’d like help to come up with a powerful advertisement like this for your business, let me know a bit about your business and what you’ve got going on by using this form.

Grow Your Sales By Focusing On The Customer’s Needs

In this video, you’ll see how changing just a few words on a landing page can increase your conversions by resonating with the people reading it.

If you’d like to know more about implementing this type of Customer Outcome Focused marketing in your business so you can quickly boost your sales and conversions, let me know a little about your business and what you’ve got going on by filling in this form, and I’ll get back to you ASAP.

Review Of The “Tradies, Is It Time To Get Off The Tools?” Ad

A few months back I recorded this video review of a Newspaper advertisement I thought was very well done, but was let down badly by the customer experience when people responded.

The advertiser managed to get the first part of “The Marketing Equation” covered, but then fell down badly with the other 3 rules.

It’s a great example of NOT having ‘consistency’ in your marketing between all of the moving parts.

Watch the video to see what I mean…

Hope you find this helpful!

Cheers

Rocky

How A Simple Change In Product Positioning Earned Nearly 80 Grand In Extra Profit

It’s amazing how one simple change in product positioning gave one merchant $78,000 in additional profits, every time he runs the same promotion.

You can do what you learn in this video with ANY business, including yours. Press Play to watch

If you’d like my help to reposition or product (or your entire business) by using this formula, or if you’d simply like to have a chat about increasing your profits, let me know a little about your business and what you’ve got going on by filling in this form.