In this these videos, we’ll look at some typical Company Outcome Focused ads and then move on to what Customer Focused Ads look like and how to use them in your business.
For best results, make sure you watch these videos in HD and full screen.
Video 1 – Typical Company Outcome Focused Ads
In this video, I show you examples of the typical ‘Company Outcome Focused’ ads we see most businesses using. These ads used to work OK, but these days people are so sick of being marketed to, they are pretty much invisible to everyone.
Video 2 – Accounting Firm Ad Case Study
In this video I show you an ad from an Accounting firm that breaks all the rules because it is totally focused on the outcome and the results new clients can expect when they change Accountants.
Video 3 – Real Estate Agent Case Study
In this video we look at the stark difference between a Company Outcome Focused ad for a real estate agent and what a Customer Focused Ad looks like.
Video 4 – Water Carrier Ad Case Study
This video shows how an example of how you can use Customer Outcome Focused marketing for even the most mundane businesses.
Video 5 – Customer Outcome Focus Using Email
Here’s an example of how you can use Customer Outcome Focused marketing in your email marketing to massively increase your response rates (and sales).
Video 6 – A Company Outcome Focused Website
In this video, we look at a typical Company Outcome Focused website and discuss the range of things they are doing wrong if they want to convert more of their visitors into clients.
Video 7 – Changing To A Customer Outcome Focused Website
Here you’ll see some examples of Customer Outcome Focused websites so you can model your own website on best practice. Using this style of website will give you a huge advantage over your competitors who are still talking all about themselves, how good they are, and what they sell.
You can see find out more about Jeff Walker and his famous Product Launch Formula here.
Here’s the link to Lewis Howe’s site.
If you’d like to talk about how I can create a customised marketing campaign specifically for your business, just let me know a little about what you’ve got going on by completing this short form.
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