A few months back I recorded this video review of a Newspaper advertisement I thought was very well done, but was let down badly by the customer experience when people responded.
The advertiser managed to get the first part of “The Marketing Equation” covered, but then fell down badly with the other 3 rules.
It’s a great example of NOT having ‘consistency’ in your marketing between all of the moving parts.
Watch the video to see what I mean…
Hope you find this helpful!
Cheers
Rocky